Serge is the Vice President of Business Development for Cure Urgent Care, where he provides direction and guidance in implementing new technology and innovations to achieve higher provider efficiency and enhanced patient experience.

He joined Cure in 2017 to lead the strategic development of the revenue cycle and has since championed initiatives to bring transparency, convenience, and automation. His leadership in business development has seen near-instant results in improving patients experience and retention.

Serge’s ability to listen to patients needs, respond, and continuously improve our approach to creating long-term patient relationships, has been at the core of Cure Urgent Care’s goals. He leads many of the company’s strategic initiatives, including innovative technology partnerships, digital appearance, and new business.